McGregor's Garden
identity & letterheadOBJECTIVE
Create an identity for a business or product.
Create an identity for a business or product.
PROCESS
This company was chosen because of my love for plants and growing. I grew up helping my dad in his oversized garden on summer afternoons. My grandmother always had the most amazing flowers, as her and my grandfather owned a floral shop years ago. I affectionately call my plants, 'my beautiful babies'.
VISION
McGregor's Garden is a gardening boutique that helps urbanites find their passion for growing, regardless of the size of their space. By offering unique plants specifically for petite city plots and rooftop/deck gardening, along with tools and personalized design services, McGregor's can help to root your home.
LOGO
This identity called for a certain level of style, considering it would be competing within an urban environment, while trying to retain the passion for plants and growing.
LETTERHEAD
